Google is not only the recognized world leader in search engines, it is constantly updating its formulas, also known as algorithms, for cataloging and ranking websites. As one of the truly most innovative companies in the world, Google is on the cutting edge of scientific research into the workings of the Internet. It might be said that Google’s algorithms actually dictate how the Internet operates on a daily basis.
Google continuously notifies the world of changes in an indirect manner, via Google hangouts. There, John Mueller, or other Google staff attempt to explain what Google is doing by answering questions from hangout subscribers. The results are somewhat mixed because Google rarely tells its audience precisely what to do. The answers tend to be very broad and sometimes obscure.
For example, the Penquin update for 2015 has been a subject of concern for many webmasters and SEO specialists.
the following was originally published by Johnathn Griffin, December 2015:
Google Penquin 4 Update
This article was originally posted on the 5th October and updated on the 2nd November 2015, 24th November 2015 and 10th December 2015.
The next version of Penquin will be considered “real time,” this according to the November 24th update. However, the December 10th update verified that a new Penquin will be launched no earlier than 2016.
There was considerable speculation during the last few weeks (October, 2015) that Google would would roll out a Penquin update later in 2015. Some reports indicate, with quotes, that we will see the Penquin update entry in “real time.” While no one at Google confirms the actual date, other sources state that this will occur, “soon.”
NOTE: We now know that this new version is slightly delayed.
The Penquin Algorithm was launched from Google in 2012. It was designed to eliminate or at least prevent website owners and webmasters, as well as SEO’s, from using spam to create large quantities of low quality backlinks to websites. It was also placed to prevent websites from gaining backlinks via link networks or other processes. As a result, webmasters and site owners then needed to use the new Google Disavow coding to remove consideration for those poor backlinks. There was also some lag time in this process as it required the Google alorithm to review the sites in question before any recovery occurred.
Because the last update to Penquin was in December 2014, webmasters became very frustrated waiting for their sites to recover. As Penquin makes the move to “real time” there will be more rapid recovery for quality websites while spammy sites will be penalized quickly. For SEO’s performing services according to the Google rules, this comes as excellent news because they will not have the capacity to recover client sites quickly.
One Example of Google Updates
This is just one example of Google updates, and noteworthy because it was so public and has important implications. Google does update and add to its algorithms on a regular basis. Google also changed policies somewhat arbitrarily, making it difficult to predict what upgrades and improvements will be included in future versions of the Google search engine.